The Ripple Effect
You can be the drop
that starts a ripple of positive change
I believe people, brands and companies have the potential to positively impact the future. It is vital to build a narrative that resonates with your stakeholders and engages them on your impact journey.
The Ripple Effect is a model and method which allows your ambition to ripple out into several narrative layers. It can be implemented whether you are at the beginning of the journey or on the road. Effective on different levels, with different objectives: marketing, corporate, HR, leadership.
The Marketing Ripple Effect
Discover your new role
Marketing is a strong impact driver serving several objectives: engage key stakeholders internally and through the supply chain. Manage the necessary behaviour change, and translate the impact narrative in all marketing P’s. This requires the marketer to enter a new role: not a pleasing partner answering to existing needs, but a co-creative guide showing the way
forward.
The Corporate Ripple Effect
From the core
Corporate marketeers have the power to align and connect a company’s values and vision to the sustainability strategy and marketing strategy. Because the heart of the company or the core of the brand is where The Ripple Effect should start. Defining an impact ambition and translating it into a powerful impact narrative to engage internal and external stakeholders is key.
The HR Ripple Effect
Create a happy workplace
People are a company’s true capital. The HR Ripple Effect is about creating a happy workplace, where each individual thrives. Inclusive in mind and matter. Where often these challenges are met with a push HR narrative, The Ripple Effect aims at creating an engaging approach where collaboration and connections are key. Allowing people to participate, support and experience.
The Leadership Ripple Effect
1 voice, 1 endless ripple
Maybe you think impactful change needs to come from big, powerful companies. Maybe you feel as if creating positive change is not part of your professional role or task. Yet everyone has the potential to drive and lead change. In the Ripple Effect you can discover how to build up your personal leadership narrative.. To define a clear destination and create a positive movement
of change.