Building value driven narratives has been my playground for 30+ years. Today value is undeniably linked to ESG . I believe we live in an era where we truly can make an impactful difference by making the right decisions to build a better present and future for all. Building a world where wellbeing for all is at the core and people can thrive. Whether this world is your team, your company or the big world out there.
Driven by a deep personal need to contribute to a better world I’ve spent the last 3 years improving and mastering my sustainability and impact driven skills . Studying at Vlerick and Cambridge. Taking a behaviour change course at HO Gent, a regenerative leadership course in Austria and even following a 5 day food forest training with Louis De Jaegher. These 3 years have led to the development of a strategic framework that can help marketeers, entrepreneurs, leaders, HR- and other roles to develop their impact narrative. From strategy to action.
Clients & Cases
Ecotone
Organise an in company congress on innovation in sustainability that pushed the global marketing teams of all Ecotone brands to embrace an innovative mindset.
Define speakers – host congress – The Ripple Effect keynote – communication
beliès
Define an impact ambition for the beliés offer during a 2 day workshop. Translate ambition into action and content strategy, followed by a workshop to define a product innovation roadmap
On-going optimization of visual identity
Vlaamse Overheid
Develop a wellbeing roadmap to implement the wellbeing strategy and engage internal stakeholders in all government departments
Optimize the Welzijnskompas communication in collaboration with OhMyPeople Develop impact ambition for Welzijnskompas and define related actions
Clipper
2 day workshop @Lyon to sharpen the impact stakeholder set and drive innovation and action
Truly engage global Clipper team to embrace sustainability fully
Follow-up to define long term marketing plan
Teach & Talk
OM Collective
Marketing Congress
In house @companies: keynotes and impact events
HOGent
Erasmus Hogeschool
UA
Roularta Masterclasses
Rubio
Define impact ambition and communication strategy. Besides marketing initiatives and campaign development this also resulted in business and organisational changes.
Focus on behaviour change of stakeholder set.
Guide pitch process to define Rubio’s ad agency.
Colruyt Group
5 year communication strategy lead working on all Colruyt Groupretail brands Colruyt, OKay, BioPlanet, Collect&Go, Dreamland, Dreambaby