{"id":264,"date":"2024-11-21T19:20:50","date_gmt":"2024-11-21T19:20:50","guid":{"rendered":"https:\/\/therippleeffect.be\/?page_id=264"},"modified":"2024-12-04T22:08:12","modified_gmt":"2024-12-04T22:08:12","slug":"the-ripple-effect","status":"publish","type":"page","link":"https:\/\/therippleeffect.be\/?page_id=264","title":{"rendered":"The Ripple Effect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"264\" class=\"elementor elementor-264\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8dcb4d e-flex e-con-boxed e-con e-parent\" data-id=\"b8dcb4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbfd7e elementor-widget elementor-widget-heading\" data-id=\"9fbfd7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>The Ripple Effect<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e98bac e-flex e-con-boxed e-con e-parent\" data-id=\"5e98bac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7ed144 e-con-full e-flex e-con e-child\" data-id=\"d7ed144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a034946 elementor-widget elementor-widget-image\" data-id=\"a034946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/therippleeffect.be\/wp-content\/uploads\/2024\/11\/Middel-14-1024x1024.png\" class=\"attachment-large size-large wp-image-273\" alt=\"\" srcset=\"https:\/\/therippleeffect.be\/wp-content\/uploads\/2024\/11\/Middel-14-1024x1024.png 1024w, https:\/\/therippleeffect.be\/wp-content\/uploads\/2024\/11\/Middel-14-300x300.png 300w, https:\/\/therippleeffect.be\/wp-content\/uploads\/2024\/11\/Middel-14-150x150.png 150w, https:\/\/therippleeffect.be\/wp-content\/uploads\/2024\/11\/Middel-14-768x767.png 768w, https:\/\/therippleeffect.be\/wp-content\/uploads\/2024\/11\/Middel-14.png 1516w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f33e54f e-con-full e-flex e-con e-child\" data-id=\"f33e54f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5884aa8 elementor-widget elementor-widget-heading\" data-id=\"5884aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You can be the drop <br>that starts a ripple of positive change<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32d689 elementor-widget elementor-widget-text-editor\" data-id=\"e32d689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I believe people, brands and companies have the potential to positively impact the future. It is vital to build a narrative that resonates with your stakeholders and engages them on your impact journey.<\/p>\n<p><strong>The Ripple Effect<\/strong> is a model and method which allows your ambition to ripple out into several narrative layers. It can be implemented whether you are at the beginning of the journey or on the road. Effective on different levels, with different objectives: marketing, corporate, HR, leadership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f79fe25 e-flex e-con-boxed e-con e-parent\" data-id=\"f79fe25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58b7d8b e-con-full e-flex e-con e-child\" data-id=\"58b7d8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdfe83 elementor-widget elementor-widget-heading\" data-id=\"1cdfe83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Marketing Ripple Effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2293ac elementor-widget elementor-widget-text-editor\" data-id=\"c2293ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Discover your new role<\/b><\/p><p>Marketing is a strong impact driver serving several objectives: engage key stakeholders internally and through the supply chain. Manage the necessary behaviour change, and translate the impact narrative in all marketing P\u2019s. This requires the marketer to enter a new role: not a pleasing partner answering to existing needs, but a co-creative guide showing the way<br \/>forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c93e e-con-full e-flex e-con e-child\" data-id=\"5e3c93e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d82f5 elementor-widget elementor-widget-heading\" data-id=\"68d82f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Corporate Ripple Effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ecff0 elementor-widget elementor-widget-text-editor\" data-id=\"a6ecff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>From the core<\/b><\/p><p>Corporate marketeers have the power to align and connect a company\u2019s values and vision to the sustainability strategy and marketing strategy. Because the heart of the company or the core of the brand is where The Ripple Effect should start. Defining an impact ambition and translating it into a powerful impact narrative to engage internal and external stakeholders is key.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70eae24 e-flex e-con-boxed e-con e-parent\" data-id=\"70eae24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c75ea3 e-con-full e-flex e-con e-child\" data-id=\"2c75ea3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67155b8 elementor-widget elementor-widget-heading\" data-id=\"67155b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The HR Ripple Effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996a526 elementor-widget elementor-widget-text-editor\" data-id=\"996a526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Create a happy workplace<\/b><\/p><p>People are a company\u2019s true capital. The HR Ripple Effect is about creating a happy workplace, where each individual thrives. Inclusive in mind and matter. Where often these challenges are met with a push HR narrative, The Ripple Effect aims at creating an engaging approach where collaboration and connections are key. Allowing people to participate, support and experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f10b1b5 e-con-full e-flex e-con e-child\" data-id=\"f10b1b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61ed223 elementor-widget elementor-widget-heading\" data-id=\"61ed223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Leadership Ripple Effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a33e1 elementor-widget elementor-widget-text-editor\" data-id=\"59a33e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>1 voice, 1 endless ripple<\/b><\/p><p>Maybe you think impactful change needs to come from big, powerful companies. Maybe you feel as if creating positive change is not part of your professional role or task. Yet everyone has the potential to drive and lead change. In the Ripple Effect you can discover how to build up your personal leadership narrative.. To define a clear destination and create a positive movement<br \/>of change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Ripple Effect You can be the drop that starts a ripple of positive change I believe people, brands and companies have the potential to positively impact the future. It is vital to build a narrative that resonates with your stakeholders and engages them on your impact journey. The Ripple Effect is a model and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-264","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ripple Effect - How to create a ripple of positive impact<\/title>\n<meta name=\"description\" content=\"Discover The Ripple Effect by Joke Claessen, a guide to create positive change through marketing and communication narrative strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/therippleeffect.be\/?page_id=264\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ripple Effect - 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