{"id":140,"date":"2024-11-20T14:08:08","date_gmt":"2024-11-20T14:08:08","guid":{"rendered":"https:\/\/therippleeffect.be\/?page_id=140"},"modified":"2024-12-04T21:45:05","modified_gmt":"2024-12-04T21:45:05","slug":"about-me","status":"publish","type":"page","link":"https:\/\/therippleeffect.be\/?page_id=140","title":{"rendered":"About me"},"content":{"rendered":"\t\t
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About me<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I am Joke. Nice to meet you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Building value driven narratives has been my playground for 30+ years. Today value is undeniably linked to ESG .\u00a0I believe we live in an era where we truly can make an impactful difference by making the right decisions to\u00a0build a better present and future for all. Building a world where wellbeing for all is at the core and people can thrive. Whether this world is your team, your company or the big world out there.<\/p>

Driven by a deep personal need to contribute to a better world I\u2019ve spent the last 3 years improving\u00a0\u00a0and mastering my sustainability and impact driven skills . Studying at\u00a0Vlerick\u00a0and Cambridge. Taking a\u00a0behaviour\u00a0change course at HO Gent, a regenerative leadership course in Austria and even following a\u00a05 day\u00a0food forest training with Louis De\u00a0Jaegher. These 3 years have led to the development of a strategic framework that can help marketeers, entrepreneurs, leaders, HR- and other roles\u00a0to develop their impact narrative. From strategy to action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clients & Cases<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ecotone<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Organise an in company congress on innovation in sustainability that pushed the global marketing teams <\/span>of all Ecotone brands to embrace an\u00a0<\/span>innovative mindset. <\/span><\/p>

Define speakers \u2013 host\u00a0<\/span>congress \u2013 The Ripple Effect keynote –\u00a0<\/span>communication<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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beli\u00e8s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Define an impact ambition for the beli\u00e9s offer during a 2 day workshop. Translate ambition into action and content strategy, followed by a workshop to define a product innovation roadmap<\/p>

On-going optimization of visual identity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vlaamse Overheid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Develop a wellbeing roadmap to implement the wellbeing strategy and engage internal stakeholders in all government departments<\/p>

Optimize the Welzijnskompas communication in collaboration with OhMyPeople
Develop impact ambition for Welzijnskompas and define related actions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clipper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2 day workshop @Lyon to sharpen the impact
stakeholder set and drive innovation and action<\/p>

Truly engage global Clipper team to embrace sustainability
fully<\/p>

Follow-up to define long term marketing plan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Teach & Talk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OM Collective<\/p>

Marketing Congress<\/p>

In house @companies: keynotes and impact events<\/p>

HOGent<\/p>

Erasmus Hogeschool<\/p>

UA<\/p>

Roularta Masterclasses<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rubio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Define impact ambition and communication strategy. Besides marketing initiatives and campaign development this also resulted in business and organisational changes.<\/p>

Focus on behaviour change of stakeholder set.<\/p>

Guide pitch process to define Rubio’s ad agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Colruyt Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5 year communication strategy lead working on all Colruyt Groupretail brands Colruyt, OKay, BioPlanet, Collect&Go, Dreamland, Dreambaby<\/p>

Development of internal Inspiration Academy<\/p>

Brand Strategy, inspiration sessions, workshops, coaching<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ETEX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Support ETEX corporate communication strategy on sustainability as strategy lead at agency June20.<\/p>

From global summit to sustainability narrative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing roles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

Effie Jury member<\/p>

Member pre-jury Belgian Marketing Awards<\/p>

Board member Belgian Association of Marketing<\/p>

Member BAM Sustainability ThinkTank<\/p>

Marketing Congress Content team member<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Libeert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lead on Open Change chocolate project for ALDI Global.<\/p>

From inspiring and coaching Libeert staff to developing an on-line workshop format for Libeert and Aldi stakeholders.<\/p>

Developing new packaging proposal with Libeert’s packaging partner agency Quatre Mains<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"BAM
BAM Congres<\/figcaption><\/figure><\/a><\/div>
\"Voedselbos
Voedselbos Opleiding<\/figcaption><\/figure><\/a><\/div>
\"BAM
BAM Marketing Congres<\/figcaption><\/figure><\/a><\/div>
\"Effie
Effie Awards<\/figcaption><\/figure><\/a><\/div>
\"OM
OM Collective Keynote<\/figcaption><\/figure><\/a><\/div>
\"Workshop
Workshop Vlaamse Overheid<\/figcaption><\/figure><\/a><\/div>
\"Workshop
Workshop Vlaamse Overheid<\/figcaption><\/figure><\/a><\/div>
\"Workshop
Workshop Humidur<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About me I am Joke. Nice to meet you. Building value driven narratives has been my playground for 30+ years. Today value is undeniably linked to ESG .\u00a0I believe we live in an era where we truly can make an impactful difference by making the right decisions to\u00a0build a better present and future for all. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-140","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout me - TheRippleEffect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/therippleeffect.be\/?page_id=140\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About me - TheRippleEffect\" \/>\n<meta property=\"og:description\" content=\"About me I am Joke. Nice to meet you. Building value driven narratives has been my playground for 30+ years. Today value is undeniably linked to ESG .\u00a0I believe we live in an era where we truly can make an impactful difference by making the right decisions to\u00a0build a better present and future for all. 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